How ecommerce brands can generate 20%+ of their revenue from email
We break down the flows that tend to matter most, how they fit together, and why a healthy retention program needs more than simply sending more campaigns.
We'll take a proper look at your store, research what's happening in your category, and come back with the 3 retention plays we'd seriously consider for your brand.
Your retention breakdown will come directly from [email protected]. Keep an eye out for the sender and subject line below.
If you don't see it within 2–3 days, check your Promotions or Spam folder too. We don't want your three plays getting buried before you have a chance to see them.
We look at what you sell, how customers buy and where retention could realistically matter.
We look for ideas and customer journeys that are already working in relevant ecommerce businesses.
Three plays, why we picked them, and how we'd think about adapting each one to your store.
Campaigns get most of the attention because they're visible: promotions, launches, seasonal pushes.
But some of the highest-intent moments in ecommerce happen automatically — when someone subscribes, browses, abandons a cart, starts checkout, receives an order or stops buying.
The question is whether your account is actually built to respond to those moments.
We break down the flows that tend to matter most, how they fit together, and why a healthy retention program needs more than simply sending more campaigns.
The ideas we're researching for your store aren't coming from a generic swipe file. They're informed by the same kind of retention thinking we use when working directly with ecommerce brands.
While we're preparing your three plays, you can see an example of that work here.
VIEW THE CASE STUDY →If you already know retention is something you want to improve, we can spend 20 minutes talking through your store, where we'd start and what we'd prioritise first.